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Xfinity: Z - Newborn (ES-SUB)

Date

Mar 2026

Description

Xfinity presents 'Z - Newborn,' a narrative commercial spot produced by GREATERGOOD. The film captures a young family’s late-night homecoming, documenting the quiet, intimate introduction of a newborn to their household and waiting relatives. Leaning into a cinematic aesthetic, the project utilizes live-action technique and soft interior lighting to anchor the telecommunications brand within a domestic setting. The narrative centers on the arrival and subsequent connection between generations as the family settles into their space.

Style

Horizontal, Cinematic

Background

Living Room

Context

Brand Film / Corporate Video

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