Xfinity
Hugs
Brand
ProjectHugs
Date
May 2026
Description
The Xfinity Hugs campaign introduces a series of cinematic encounters, bridging the gap between everyday life and iconic film moments. Produced by Object & Animal, the project centers on a collection of live-action technique scenes that place recognizable movie characters into atmospheric, gritty urban environments. Through a combination of VFX and detailed set design, the commercials anchor their narrative in grounded, dimly lit street settings. The execution relies on cinematic lighting to blend domestic realism with high-fantasy elements, emphasizing the platform's role in delivering entertainment experiences.
Style
Horizontal, Cinematic, Gritty
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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