Xfinity
Hugs
Brand
ProjectHugs
Date
May 2026
Description
The Xfinity Hugs campaign delivers a cinematic look at the intersection of everyday life and entertainment fandom. Produced by Object & Animal, the spot centres on intimate, atmospheric encounters between characters and their viewers. The project employs a gritty, live-action technique to ground fantastical elements within familiar urban settings. By leveraging high-end VFX, the production bridges the gap between streaming platforms and the audience experience.
Style
Horizontal, Cinematic, Gritty
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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