Xfinity presents the 60-second campaign spot 'Boomtown,' directed by Björn Rühmann. The film highlights the connectivity of Xfinity Wi-Fi by juxtaposing contemporary residential settings with historical sequences featuring oil rigs, horse-drawn wagons, and classic automobiles.
Executed with dynamic editing and natural daylight, the commercial leans into a cinematic, live-action technique to bridge disparate eras. The project was developed by advertising agency Preacher, with additional music and sound production by Squeak E Clean Studios.
