Xfinity's campaign for the Robovac consumer electronics line centers on a cinematic live-action look at home automation. The narrative follows the device as it navigates a domestic environment, highlighting its movement across wooden floors and around furniture.
The commercial utilizes a moody lighting palette to contrast the glowing interface of the vacuum against a warm, home-centered interior. As the film moves through various rooms, it transitions to a demonstration of the tablet-based interface used to manage the technology.
