Wonder

Wonder · Phone Race

Wonder’s Phone Race campaign brings a sense of kinetic energy to the fast food category, capturing a high-stakes family competition to secure a mobile order. The commercial features a multi-generational cast sprinting through suburban environments, transitioning from bright, sunlit outdoor sequences into a warm, cozy interior setting. The project leans into a lighthearted, humorous tone, utilizing live-action techniques to emphasize the playful momentum of the characters. Directed by the team at Mekanism USA, the production focuses on dynamic motion and clean visual compositions to frame the domestic race.

Wonder · Rock Paper Scissors

Wonder’s 'Rock Paper Scissors' campaign explores the intersection of digital convenience and everyday domesticity. Developed by Mekanism USA, the commercial video spot centers on a relatable interaction between a couple navigating a common household decision, grounding the platform's user experience within a familiar living room setting. The execution utilizes live-action techniques to emphasize a warm atmosphere, leaning into naturalistic performances to frame the brand app within a domestic narrative. By focusing on the interplay between the two characters, the production illustrates the platform's role in retail and e-commerce routines.

Wonder · Ted

Wonder introduces Ted, a commercial project developed with creative agency Mekanism USA. The film depicts a protagonist navigating a study environment, leaning into a humorous, dramatic performance centered around a late-night work session. The production utilizes live-action technique to capture a cinematic aesthetic. Defined by warm, soft lighting and intentional color grading, the work emphasizes rich textures across the home office setting.

Wonder · The Official Bread of Triangle Sandwicher