Wonder
Phone Race
Brand
ProjectPhone Race
Date
Jun 2026
Description
Wonder’s Phone Race campaign brings a playful energy to the fast food experience, centring on a lighthearted competition between family members. The commercial follows a multi-generational group as they dash across a suburban landscape to secure a smartphone and place an order. Developed in collaboration with agency Mekanism USA, the spot leans into a humorous tone, utilising live-action techniques to capture the chaotic momentum of the race. The production transitions from bright natural daylight in outdoor sequences to warm, inviting indoor lighting as the narrative concludes in the living room.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Fast Food
Color
Navy
Jet Black
Background
House
Context
TVC / TV Commercial
Associated creatives
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