Wix Harmony
Featured Wix Harmony projects
This week's top Wix Harmony projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wix Harmony · Big Game Commercial 2026 | The New Way to Create - Super Bowl
This Super Bowl commercial for Wix Harmony highlights the digital tools available for small business owners. Directed by 1stAveMachine, the campaign features a furniture maker transitioning her artisanal workshop operations into a modern e-commerce setup. The creative direction emphasizes the integration of traditional craftsmanship with web-based platforms, utilizing warm, natural lighting to bridge the gap between physical labor and interface design. The production features live-action technique with a clean, cinematic tone to showcase the platform's user interface during the creative process. Post-production and VFX were handled by Electric Theatre Collective.
Wix Harmony · The New Way to Create
Wix Harmony introduces its latest digital platform capabilities in 'The New Way to Create,' a commercial film that highlights the intersection of craftsmanship and software. Directed by 1stAveMachine, the project captures an artisan at work in a sunlit furniture workshop, using dynamic tracking shots to mirror the precision of the digital interface overlays that feature throughout. The narrative bridges physical woodworking with interface-led creation, utilising warm tones and natural light to maintain a grounded aesthetic. Electric Theatre Collective managed the post-production and VFX, layering digital prompts and UI elements over the live-action footage to illustrate the utility of the platform.
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