Wix Harmony
Big Game Commercial 2026 | The New Way to Create - Super Bowl
Brand
Date
Feb 2026
Description
Wix Harmony positions its latest platform update as a bridge between traditional craftsmanship and digital commerce in this campaign spot. The narrative follows an artisan working in a furniture studio, integrating her woodworking process with the creation of an e-commerce interface. Produced by 1stAveMachine with post-production and visual effects from Electric Theatre Collective, the piece leans into a cinematic tone. The execution utilizes a warm, clean aesthetic, capturing the workshop details through intimate live-action shots that mirror the fluidity of the digital design process.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Apps & Digital Platforms
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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