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Wix Harmony: The New Way to Create

Brand
Wix Harmony
Date

Jan 2026

Description

Wix Harmony introduces its latest digital platform capabilities in 'The New Way to Create,' a commercial film that highlights the intersection of craftsmanship and software. Directed by 1stAveMachine, the project captures an artisan at work in a sunlit furniture workshop, using dynamic tracking shots to mirror the precision of the digital interface overlays that feature throughout. The narrative bridges physical woodworking with interface-led creation, utilising warm tones and natural light to maintain a grounded aesthetic. Electric Theatre Collective managed the post-production and VFX, layering digital prompts and UI elements over the live-action footage to illustrate the utility of the platform.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light, VFX / visual effects

Industries
Apps & Digital Platforms
Color
Camel
Jet Black
Background

Factory

Context

TVC / TV Commercial

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