Wix
Featured Wix projects
This week's top Wix projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wix · Do It. Yourself
Wix explores the intersection of domestic life and digital empowerment in the 'Do It. Yourself' commercial campaign. The spot features a father navigating the demands of parenthood within a home environment, juxtaposing the complexities of caregiving with the utility of the Wix platform. Produced by 1stAveMachine with production services from radioaktivefilm, the narrative relies on live-action technique to ground the story. The cinematography utilizes natural light to emphasize the warmth and texture of the setting, creating a clean visual aesthetic that remains consistent throughout the sequence. Post-production and VFX were handled by Ark Studios and Wix.
Wix · Do It Yourself
Wix explores the transition from domestic life to digital entrepreneurship in the 'Do It Yourself' commercial. The narrative tracks a father who finds a creative outlet in website design while caring for his infant, illustrating how the platform supports small business development. The spot pairs cinematic domestic scenes with integrated interface shots, demonstrating the ease of digital build processes. Production was handled by 1stAveMachine with support from shelter.film, delivering a live-action piece that maintains a warm, grounded visual aesthetic.
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