Wix

Do It. Yourself

Brand

Date

Dec 2024

Description

Wix explores the intersection of life’s daily demands and digital entrepreneurship in this commercial for their website-building platform. The film follows a father navigating the realities of childcare, balancing the immediate needs of an infant with the creative ambition required to build a site. The project leans into a natural light aesthetic, utilizing a clean, warm palette that emphasizes the texture of a domestic living room. Through a live-action technique, the narrative highlights the transition from personal challenges to digital production, featuring production by 1stAveMachine, post-production by Ark Studios and Wix, and production service by radioaktivefilm.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Background

Living Room

Context

TVC / TV Commercial