Wix

Do It Yourself

Brand

Date

Dec 2024

Description

The 'Do It Yourself' commercial for Wix focuses on the transition from a moment of parental inspiration to the digital execution of a new business platform. Set in a domestic living room, the narrative follows a father balancing childcare with the development of a website for a bespoke baby sleep toy. Produced by 1stAveMachine with production service from shelter.film, the spot balances heartfelt live-action technique with clean interface overlays. The production utilizes a cinematic aesthetic and warm lighting to frame the process of building a business within the context of daily life.

Style

Horizontal, Commercial, Cinematic, Warm

Industries

Apps & Digital Platforms

Color

Navy

Cream

Background

Living Room

Context

TVC / TV Commercial