Wingstop
Wingstop's bold, culture-forward fast food campaigns across food and beverage advertising
Featured Wingstop projects
This week's top Wingstop projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wingstop · Talent video – Chloe
Wingstop’s social media video for talent Chloe captures a spontaneous moment in Parramatta Square. The piece relies on a live-action technique to document the talent’s candid reactions as she navigates the public plaza. The vertical format leans into a lifestyle aesthetic, maintaining a clean visual focus on the surrounding modern architecture and urban setting. The production was developed by Hello.
Wingstop · Talent video – Haydn
Wingstop leans into a playful, location-based stunt for this fast food campaign, featuring an outdoor activation that brings a outsized prop to a city plaza. The project documents a presenter interacting with a oversized chicken wing sculpture embedded in the pavement, set against a backdrop of glass and steel architecture. Produced with an energetic, live-action technique, the video utilizes bright natural daylight to emphasize the contrast between the surreal food prop and the urban setting. The creative direction, led by agency Hello, maintains a candid and direct-to-camera style to highlight the humorous nature of the activation.
Wingstop · Hero film chicken stunt Parramatta
Wingstop leans into a high-energy promotion for its Parramatta location, centering on a theatrical stunt that blends live-action performance with visual effects. The film captures a dynamic narrative featuring an oversized chicken wing prop deployed within the city center, accompanied by aerial photography and fast-paced editing to build impact. Developed by agency Hello, the campaign utilizes a cinematic approach to frame the brand's presence in the local market. The production emphasizes a bold, action-oriented aesthetic that transitions from wide cityscape views to intimate crowd reactions.
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