Wingstop: Talent video – Haydn
Brand
Date
Mar 2026
Description
Wingstop leans into a playful, location-based stunt for this fast food campaign, featuring an outdoor activation that brings a outsized prop to a city plaza. The project documents a presenter interacting with a oversized chicken wing sculpture embedded in the pavement, set against a backdrop of glass and steel architecture. Produced with an energetic, live-action technique, the video utilizes bright natural daylight to emphasize the contrast between the surreal food prop and the urban setting. The creative direction, led by agency Hello, maintains a candid and direct-to-camera style to highlight the humorous nature of the activation.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Crimson
Background
Public Square
Context
Social Media / Short Form Video
Associated creatives
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