Transport Accident Commission

Transport Accident Commission · The Shredmill

Transport Accident Commission · Australia’s Deadliest Predator

In a departure from traditional road safety messaging, the Transport Accident Commission has launched Australia’s Deadliest Predator, a compelling public awareness campaign that utilizes minimalist motion graphics to confront audiences with a sobering reality. By stripping away the literal imagery often associated with automotive safety, the project leans into a bold, geometric aesthetic. The animation centers on a burnt-orange canvas, where concentric grey semi-circles and an expanding black arc create a visceral sense of tension that mimics a ticking clock. This deliberate focus on negative space and clean, graphic design forces the viewer to confront the unseen dangers on the road without the distraction of complex scenery. The narrative drive of the piece relies heavily on the sonic landscape, with audio production from Massive Music and Eardrum anchoring the voiceover's inquiry. By framing road accidents as a natural, albeit human-made, predator, the campaign achieves a chilling clarity. The project succeeds through its restraint, proving that high-impact public service communication does not require heavy-handed visuals to resonate. Developed by the team at Thinkerbell, this work serves as a masterclass in visual storytelling, where every frame serves the overarching goal of behavioral change through intellectual engagement rather than mere shock value. It is a striking example of modern non-profit marketing, demonstrating how a singular, consistent graphic language can effectively communicate a life-saving message in a saturated media environment.

Transport Accident Commission · Vanessa's place

The Transport Accident Commission presents Vanessa's Place, a commercial project documenting the development and deployment of a branded tiny house designed for festival environments. The production follows the structure from initial factory framing to its final installation at a crowded festival site. Created in partnership with agency TABOO, the project utilizes a mix of live-action techniques, including drone footage and timelapse, to detail the activation. The piece incorporates dynamic editing and smartphone-style vertical footage to showcase the mobile space as a hub for road safety engagement.

Transport Accident Commission · Drink Driving 16x9

This public awareness campaign for the Transport Accident Commission, titled Drink Driving 16x9, captures a moment of suburban routine through a grounded, observational lens. Directed by FINCH with creative development by Clemenger BBDO, the project centers on two figures approaching their vehicle on a residential street. The imagery utilizes a live-action technique, framing the scene from the intimate perspective of the car’s interior. By looking out through the windshield and side windows, the composition emphasizes the environment, utilizing natural light and a cinematic, desaturated color palette to maintain a quiet, suburban atmosphere.

Transport Accident Commission · Speeding 45"

This public awareness campaign for the Transport Accident Commission, titled Speeding 45, captures the transition of a group of friends as they travel along a coastal route. Developed by agency Clemenger BBDO and production company Finch, the spot utilizes live-action techniques to shift the mood from the warmth of golden hour to the stark reality of a late-night intersection. The project leans into intimate, cinematic framing, focusing on the interactions within the car interior to establish its narrative arc. Drone footage is incorporated to widen the perspective of the journey, contrasting the quiet coastal road with the sudden intervention of law enforcement.

Transport Accident Commission · E-Scooters Are Not A Toy - Behind The Scenes

Transport Accident Commission · E-Scooter Safety: Drink Riding

Transport Accident Commission · E-Scooter Safety: Doubling Up

Transport Accident Commission · E-Scooter Safety: Footpath

Transport Accident Commission · E-Scooter Safety: No Helmet