Transport Accident Commission
Drink Driving 16x9
ProjectDrink Driving 16x9
Date
Feb 2026
Description
The Transport Accident Commission presents Drink Driving, a public awareness campaign that utilizes a live-action technique to explore themes of safety and responsibility. Directed by FINCH with creative oversight from Clemenger BBDO, the project leans into a cinematic visual language captured through the perspective of an inside-cabin lens. Set against a quiet suburban backdrop, the imagery employs natural light and a warm, desaturated color palette to frame the interaction. The campaign remains grounded in its approach, focusing on the visual narrative of individuals interacting with a vehicle in a residential environment.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Public Awareness
Background
Street
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