Transport Accident Commission: Drink Driving 16x9
Date
Feb 2026
Description
This public awareness campaign for the Transport Accident Commission, titled Drink Driving 16x9, captures a moment of suburban routine through a grounded, observational lens. Directed by FINCH with creative development by Clemenger BBDO, the project centers on two figures approaching their vehicle on a residential street. The imagery utilizes a live-action technique, framing the scene from the intimate perspective of the car’s interior. By looking out through the windshield and side windows, the composition emphasizes the environment, utilizing natural light and a cinematic, desaturated color palette to maintain a quiet, suburban atmosphere.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Street
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