Transport Accident Commission Speeding 45" 2026

About

This public awareness campaign for the Transport Accident Commission, titled Speeding 45, captures the transition of a group of friends as they travel along a coastal route. Developed by agency Clemenger BBDO and production company Finch, the spot utilizes live-action techniques to shift the mood from the warmth of golden hour to the stark reality of a late-night intersection. The project leans into intimate, cinematic framing, focusing on the interactions within the car interior to establish its narrative arc. Drone footage is incorporated to widen the perspective of the journey, contrasting the quiet coastal road with the sudden intervention of law enforcement.