Toyota Land Cruiser
Featured Toyota Land Cruiser projects
This week's top Toyota Land Cruiser projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Toyota Land Cruiser · Prado
Toyota Land Cruiser introduces the Prado in this cinematic commercial produced by GREATERGOOD. The film charts the heritage of the 4x4 line, tracking its evolution from early historical models to the current vehicle through a series of live-action sequences. The narrative alternates between vintage black-and-white archival footage and contemporary colour shots. The cinematography highlights the vehicle's performance in challenging environments, featuring driving sequences across rocky trails, forests, and varied weather conditions, emphasizing the practical capability of the automotive series.
Toyota Land Cruiser · Born of the Earth
Toyota Land Cruiser's Born of the Earth campaign captures the brand's rugged identity through a series of sweeping, cinematic aerial sequences. Set against expansive mountainous terrain, the project emphasizes the vehicle's connection to natural environments. Developed by agency Saatchi & Saatchi Australia with production from Good Oil, the visuals utilize drone footage to traverse rocky landscapes and dramatic cloud formations. Fin Design + Effects managed the post-production, applying color grading that highlights warm golden hour tones and subtle sun flares to establish an epic outdoor atmosphere.
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