Toyota Land Cruiser: Prado
Brand
Date
Jun 2026
Description
Toyota Land Cruiser introduces the Prado in this cinematic commercial produced by GREATERGOOD. The film charts the heritage of the 4x4 line, tracking its evolution from early historical models to the current vehicle through a series of live-action sequences. The narrative alternates between vintage black-and-white archival footage and contemporary colour shots. The cinematography highlights the vehicle's performance in challenging environments, featuring driving sequences across rocky trails, forests, and varied weather conditions, emphasizing the practical capability of the automotive series.
Style
Horizontal, Action, Cinematic
Industries
Color
Cobalt
Charcoal
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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