Toyota Land Cruiser
Prado
Brand
ProjectPrado
Date
Jun 2026
Description
Toyota Land Cruiser presents a narrative-driven commercial for the Prado, tracing the vehicle's long-standing lineage through off-road environments. The project navigates the transition from early archival black-and-white sequences to contemporary colour footage, framing the evolution of the 4x4 through its heritage and modern utility. Produced by GREATERGOOD, the spot leans into a cinematic aesthetic, featuring a mix of live-action technique and action-oriented driving sequences. The narrative follows the vehicle across diverse landscapes, ranging from rugged trails and stormy conditions to expansive countryside scenery.
Style
Horizontal, Action, Cinematic
Industries
Luxury Automotive
Color
Cobalt
Charcoal
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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