Toyota Land Cruiser

Born of the Earth

Brand

Date

Dec 2024

Description

Toyota Land Cruiser presents 'Born of the Earth,' a cinematic commercial that leans into rugged, natural environments to showcase the vehicle's capability. The film utilizes extensive drone footage to capture sweeping, mountainous terrain and vast, sunlit landscapes. The production, featuring work from agency Saatchi & Saatchi Australia and production company Good Oil, centers on an epic, outdoor atmosphere. Fin Design + Effects managed the post-production and visual effects, utilizing warm golden hour lighting and color grading to emphasize an earthy, textural palette throughout the sequence.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Drone footage, VFX / visual effects

Industries

Luxury Automotive

Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video