Toyota Land Cruiser
Born of the Earth
Dec 2024
Toyota Land Cruiser's Born of the Earth campaign captures the brand's rugged identity through a series of sweeping, cinematic aerial sequences. Set against expansive mountainous terrain, the project emphasizes the vehicle's connection to natural environments. Developed by agency Saatchi & Saatchi Australia with production from Good Oil, the visuals utilize drone footage to traverse rocky landscapes and dramatic cloud formations. Fin Design + Effects managed the post-production, applying color grading that highlights warm golden hour tones and subtle sun flares to establish an epic outdoor atmosphere.
Horizontal, Cinematic, Warm, Golden Hour
Drone footage, VFX / visual effects
Luxury Automotive
Mountain
Advertising Campaign, Brand Film / Corporate Video
