Tesco

10 projects·0 creatives·

Featured Tesco projects

This week's top Tesco projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Tesco · For the love of it

Tesco presents 'For the love of it,' a commercial spot centered on the grocery shopping experience. The production moves between well-stocked supermarket aisles and domestic settings, highlighting the transition from product selection to home life with a focus on everyday essentials. Produced by PRETTYBIRD UK with creative support from BBH London, the film utilizes clean live-action techniques and bright, commercial lighting to maintain a consistent aesthetic across its indoor and retail environments. Post-production services were handled by Ten Three and Black Kite, with original audio contributions from Black Sheep Music and String and Tins.

Project

Tesco · Gingerbread House

Tesco’s festive campaign for the holiday season transforms a traditional supermarket exterior into a whimsical gingerbread house. The commercial leans into cinematic storytelling, using live-action footage and CGI visual effects to animate a festive street scene filled with candy canes and holiday lighting. Developed in collaboration with BBH London and Iconoclast UK, the project integrates post-production work from Electric Theatre Collective and Trim Editing. The visual execution captures a holiday-themed narrative through layered VFX and deliberate action sequences.

Project

Tesco · It's not a little thing. It's everything.

Tesco explores the nuances of human connection in its latest campaign, 'It's not a little thing. It's everything.' The commercial features a series of vignettes centered on everyday interactions, where characters navigate their daily routines while carrying shopping bags inscribed with emotive messages such as 'Sorry' or 'Thank you.' Developed by BBH London and directed through Iconocast, the spot utilizes a cinematic, live-action technique to ground these gestures in relatable, real-world settings. The production benefits from post-production work by TRIM and ETC, with an integrated sound design by String and Tins that supports the narrative flow of the horizontal commercial format.