Tennessee Tourism

Tennessee Tourism · Sound Bites | Chef Philip Krajeck feat. Ben Rector

Tennessee Tourism explores the state's culinary landscape in the 'Sound Bites' series, spotlighting James Beard nominee Chef Philip Krajeck. The project highlights the relationship between local ingredients and refined dining, featuring the chef as he prepares dishes and manages outdoor garden spaces. Produced by Plan A with creative work from VML US, the piece leans into a cinematic aesthetic. The visuals emphasize the tactile nature of culinary craft through intimate, live-action shots and natural light, capturing everything from the extrusion of fresh pasta to the final plating process.

Tennessee Tourism · Sound Bites | Chef Felicia Willett feat. DJ Paul

Tennessee Tourism explores the intersection of culture and cuisine in the Sound Bites series. The campaign features chef Felicia Willett, highlighting her culinary process within a high-end commercial kitchen setting. Directed by the team at VML US, the project balances contemporary live-action footage of professional food preparation with nostalgic archival elements. The documentary-style edit leans into natural light to contrast the sleek, modern aesthetic of the workspace with personal historical narratives.

Tennessee Tourism · Sound Bites | Chef Jeff Carter feat. Lee Brice

Tennessee Tourism presents 'Sound Bites,' a documentary-style video profile featuring Executive Chef Jeff Carter. Set against the backdrop of the Great Smoky Mountains in Townsend, the project captures the intersection of Appalachian culinary culture and the region's natural environment. Developed by agency VML US and produced by Plan A, the film channels a lifestyle narrative that blends rustic preparation with local landscapes. Through atmospheric, live-action technique and drone footage, the work frames the intersection of fly fishing and seasonal regional cuisine.

Tennessee Tourism · Sound Sites