Tennessee Tourism Sound Bites | Chef Philip Krajeck feat. Ben Rector 2026

About

Tennessee Tourism explores the state's culinary landscape in the 'Sound Bites' series, spotlighting James Beard nominee Chef Philip Krajeck. The project highlights the relationship between local ingredients and refined dining, featuring the chef as he prepares dishes and manages outdoor garden spaces. Produced by Plan A with creative work from VML US, the piece leans into a cinematic aesthetic. The visuals emphasize the tactile nature of culinary craft through intimate, live-action shots and natural light, capturing everything from the extrusion of fresh pasta to the final plating process.