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Tennessee Tourism

Sound Bites | Chef Philip Krajeck feat. Ben Rector
Brand
Tennessee Tourism
ProjectSound Bites | Chef Philip Krajeck feat. Ben Rector
Date

Mar 2026

Description

Tennessee Tourism explores the state's culinary landscape in the Sound Bites series, highlighting the intersection of local ingredients and professional craftsmanship. This feature follows Chef Philip Krajeck as he navigates the professional kitchen and garden, showcasing the precise process behind his signature dishes. The project leans into a cinematic aesthetic, utilizing natural light and intimate, live-action techniques to emphasize the raw textures of ingredients and the deliberate pace of high-end food preparation. With creative support from VML US and production by Plan A, the series connects viewers to the origins of the plate.

Style

Lifestyle, Horizontal, Cinematic

Techniques

Natural light

Industries

Restaurants

Color
Jet Black
Pure White
Beige
Background

Commercial Kitchen

Context

Brand Film / Corporate Video

Associated creatives

Plan A
Plan AProduction
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