Tennessee Tourism Sound Bites | Chef Jeff Carter feat. Lee Brice 2026

About

Tennessee Tourism presents 'Sound Bites,' a documentary-style video profile featuring Executive Chef Jeff Carter. Set against the backdrop of the Great Smoky Mountains in Townsend, the project captures the intersection of Appalachian culinary culture and the region's natural environment. Developed by agency VML US and produced by Plan A, the film channels a lifestyle narrative that blends rustic preparation with local landscapes. Through atmospheric, live-action technique and drone footage, the work frames the intersection of fly fishing and seasonal regional cuisine.