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Tennessee Tourism

Sound Bites | Chef Jeff Carter feat. Lee Brice
Brand
Tennessee Tourism
ProjectSound Bites | Chef Jeff Carter feat. Lee Brice
Date

Mar 2026

Description

Tennessee Tourism explores the intersection of regional heritage and local cuisine in this cinematic video profile. The piece focuses on Executive Chef Jeff Carter as he navigates the landscape of Townsend, Tennessee, drawing a connection between the rustic environment of the Great Smoky Mountains and contemporary Appalachian cooking. The project leans into a nostalgic aesthetic, utilising drone footage to frame the region’s winter landscapes alongside intimate, live-action technique portraits. Produced by Plan A with creative input from VML US, the work captures a reflective narrative through fly fishing scenes and detailed culinary preparation.

Style

Lifestyle, Horizontal, Cinematic, Nostalgic

Techniques

Drone footage

Industries

Tourism Boards

Color
Charcoal
Forest Green
Beige
Background

Forest

Context

Brand Film / Corporate Video

Associated creatives

Plan A
Plan AProduction
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