Spar

Spar · Breast Before Georgie Crawford

Spar partners with Georgie Crawford for the Breast Before campaign, a public awareness initiative centered on the importance of early breast cancer detection. The project features a direct-to-camera presentation from Crawford, who shares her personal experience within a domestic kitchen setting. Produced in collaboration with Publicis Ireland, the campaign uses natural lighting and clean, live-action cinematography to deliver its message. The video highlights specific grocery products marked with pink awareness labels to promote the health initiative.

Spar · Breast Before

Publicis Ireland presents Breast Before, an animated retail campaign produced for Spar. The project leverages 3D render / CGI animation to communicate health awareness messaging within a grocery store environment. Featuring a 3D animated character navigating a supermarket aisle, the spot focuses on retail iconography to engage consumers. The work employs a clean, minimalist aesthetic and bright lighting to ensure the instructional health messaging remains the focal point of the animation.

Spar · Aberdeen Geobox

Spar · Aberdeen Geobox