Spar: Breast Before Georgie Crawford
Brand
Date
Feb 2025
Description
Spar partners with Georgie Crawford for the Breast Before campaign, a public awareness initiative centered on the importance of early breast cancer detection. The project features a direct-to-camera presentation from Crawford, who shares her personal experience within a domestic kitchen setting. Produced in collaboration with Publicis Ireland, the campaign uses natural lighting and clean, live-action cinematography to deliver its message. The video highlights specific grocery products marked with pink awareness labels to promote the health initiative.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Blush
Background
Kitchen
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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