Spar
Breast Before Georgie Crawford
Brand
Date
Feb 2025
Description
Spar collaborates with Publicis Ireland for the 'Breast Before' public awareness initiative. Fronted by Georgie Crawford, the campaign features an informative video that highlights the importance of early detection through a personal lens. Set in a kitchen environment, the production utilises live-action techniques and natural light to maintain a clean, cinematic aesthetic. The project integrates brand presence through grocery items featuring pink awareness labels, aligning retail visibility with the health messaging.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Jet Black
Blush
Background
Kitchen
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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