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Spar: Breast Before

Brand
Date

Feb 2025

Description

Publicis Ireland presents Breast Before, an animated retail campaign produced for Spar. The project leverages 3D render / CGI animation to communicate health awareness messaging within a grocery store environment. Featuring a 3D animated character navigating a supermarket aisle, the spot focuses on retail iconography to engage consumers. The work employs a clean, minimalist aesthetic and bright lighting to ensure the instructional health messaging remains the focal point of the animation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Animation, 3D render / CGI

Industries
Color
Golden Yellow
Blush
Sage
Background

Retail Store

Context

Advertising Campaign, Brand Film / Corporate Video

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