Publicis Ireland presents Breast Before, an animated retail campaign produced for Spar. The project leverages 3D render / CGI animation to communicate health awareness messaging within a grocery store environment.
Featuring a 3D animated character navigating a supermarket aisle, the spot focuses on retail iconography to engage consumers. The work employs a clean, minimalist aesthetic and bright lighting to ensure the instructional health messaging remains the focal point of the animation.
