Souper Duper
Featured Souper Duper projects
This week's top Souper Duper projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Souper Duper · Brand Identity
Souper Duper establishes its visual identity through a cohesive range of CPG and food packaging materials. The design system centers on a distinct oval logo, rendered in bold typography across stationery, compostable packaging, and environmental signage. Brooklyn Design Services executed the graphic design, balancing a high-contrast aesthetic with natural light product photography. The project leans into a vibrant yellow and neutral palette, emphasizing clean composition and minimal vector elements to create a unified brand experience across both physical assets and loyalty programs.
Project Souper Duper · Brand Identity
Souper Duper’s brand identity project establishes a playful and modern visual language for the food and beverage industry. The identity relies on bold typography and a structured, clean aesthetic that translates across various touchpoints, from exterior signage and packaging to printed collateral. The work leans into minimalist graphic design principles, utilizing striking color palettes and clear, geometry-driven compositions. Creative contributions to the branding package include work from Brooklyn Design Services, Saint-Urbain, Pràctica, Michele Verze, Heydays, Seachange, and Goods. The execution spans diverse techniques, incorporating clean studio-captured product photography alongside more textured, earthy visuals shot in natural light. The project maintains a consistent commercial focus, ensuring the brand’s visual presence remains cohesive across both digital and physical applications.
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