Petty Well
Featured Petty Well projects
This week's top Petty Well projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Petty Well · Brand Identity
Petty Well's brand identity, developed by graphic design studio Brand Brothers, establishes a cohesive visual language across packaging, print collateral, and outdoor advertising. The project leans into a minimalist aesthetic, utilizing bold, rounded black typography and a palette of pastel tones to define the brand's consumer presence. Execution across the identity system incorporates vector-based iconography and clean layouts. These design elements are applied consistently from commercial shipping boxes to corporate business cards and large-scale billboards, maintaining a playful, modern feel that integrates narrative French copy with distinctive graphic motifs.
Project Petty Well · Brand Identity
Petty Well presents a comprehensive brand identity project for the pet care sector, blending commercial design systems with minimalist graphic elements. The visual language spans packaging, motion graphics, and outdoor advertising, establishing a cohesive aesthetic across various product formats. Collaborative graphic design contributions from Brand Brothers, Mythology, Never Now, Studio DRAMA, LAYER, and Milk define the system. The imagery utilizes clean, geometric grids and structured typography, leaning into a commercial style that emphasizes product clarity and vibrant, playful illustrations. The presentation highlights a structured approach to consumer-facing pet food and accessory materials.
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