Petty Well

Mar 2024

Petty Well presents a comprehensive brand identity system for the pet care sector, bridging the gap between functional packaged goods and modern visual storytelling. The project leans into a minimalist aesthetic across a range of applications, including product packaging, outdoor advertising, and social-ready graphic assets. Developed in collaboration with graphic design studios Brand Brothers, Mythology, Never Now, Studio DRAMA, LAYER, and Milk, the brand identity utilizes a structured design system. Key elements include bold, high-contrast typography, playful animal illustrations, and a consistent color palette across various food and supply formats. The execution relies on clean commercial photography and motion graphics to maintain a unified visual language.

Horizontal, Commercial, Clean

CPG / Packaged Food

E-commerce / Product