Petty Well presents a comprehensive brand identity project for the pet care sector, blending commercial design systems with minimalist graphic elements. The visual language spans packaging, motion graphics, and outdoor advertising, establishing a cohesive aesthetic across various product formats.
Collaborative graphic design contributions from Brand Brothers, Mythology, Never Now, Studio DRAMA, LAYER, and Milk define the system. The imagery utilizes clean, geometric grids and structured typography, leaning into a commercial style that emphasizes product clarity and vibrant, playful illustrations. The presentation highlights a structured approach to consumer-facing pet food and accessory materials.
