Petty Well: Brand Identity

Brand

Petty Well

Date

Mar 2024

Description

Petty Well presents a comprehensive brand identity project for the pet care sector, blending commercial design systems with minimalist graphic elements. The visual language spans packaging, motion graphics, and outdoor advertising, establishing a cohesive aesthetic across various product formats. Collaborative graphic design contributions from Brand Brothers, Mythology, Never Now, Studio DRAMA, LAYER, and Milk define the system. The imagery utilizes clean, geometric grids and structured typography, leaning into a commercial style that emphasizes product clarity and vibrant, playful illustrations. The presentation highlights a structured approach to consumer-facing pet food and accessory materials.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Pure White

Context

E-commerce / Product