Petty Well

Jul 2021

Brand Brothers lead the development of this expansive brand identity for Petty Well, a project spanning across print, packaging, and environmental design. The aesthetic leans into a modern and minimalist graphic design language, utilizing bold, rounded typography paired with playful dog-themed vector illustrations and iconography. Across the collateral, the brand employs a vibrant palette of pastel shades, including pink, blue, peach, and yellow, applied to product pouches, shipping boxes, and stationery. The execution features clean lines and a clear, functional layout that remains consistent from small-scale business cards to large-format urban billboards, establishing a cohesive visual system for the pet food brand.

Horizontal, Commercial, Clean, Minimalist

Typography