Optus
Featured Optus projects
This week's top Optus projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Optus · Donate Your Data
Optus highlights its Donate Your Data initiative through this energetic animated film. The project leans into a playful aesthetic, combining a hand-drawn feel with 3D render and CGI techniques to create a vibrant, whimsical landscape. Following a group of children and fantastical blue creatures across a lush meadow, the spot establishes a bright, high-energy tone. Production duties were handled by All Of Us Here.
Optus · There’s Always a Way 90"
In the latest telecommunications campaign for Optus, titled There’s Always a Way 90, the brand leans into the transformative power of connectivity to bridge generational divides. Moving beyond conventional tech advertising, this live-action technique piece centers on an elderly woman who masters basketball coaching through her smartphone. The narrative, crafted by the creative minds at Droga5 ANZ, part of Accenture Song, uses a warm, cinematic aesthetic to ground the digital interaction in a deeply human experience. By pairing the soft light of the gym with a documentary-style approach, the film successfully captures the nuance of learning new skills at any stage of life, positioning the smartphone not just as a device, but as a gateway to community. The spot is elevated by the atmospheric sound design from Sonar Music, which mirrors the rhythmic pulse of the court while reinforcing the emotional beats of the story. Production house 3&7 masterfully translates this concept into a lifestyle-focused visual language that emphasizes intimacy over technical jargon. This commercial strikes a balance between relatable storytelling and aspirational brand messaging, proving that accessibility and technology can revitalize forgotten passions. Ultimately, the project excels by prioritizing authentic human connection, ensuring the message resonates with a broad audience while maintaining a high standard of visual storytelling that feels both grounded and aspirational.
Optus · There’s Always a Way 30"
Telecommunications giant Optus explores the transformative power of connectivity in its latest commercial, There’s Always a Way. The narrative centers on an elderly protagonist who utilizes the convenience of her smartphone to master intricate basketball plays, bridging a profound generational gap as she transitions from solitary practice in her cozy living room to leading a group of young students on the basketball court. The film leans into a heartfelt, human-centric storytelling approach that characterizes much of the best work within the telecommunications and technology sector, effectively humanizing the digital tools that facilitate our daily lives. Executed with a sophisticated live-action technique, the cinematography expertly balances domestic intimacy with the kinetic energy of a school sports hall, utilizing warm, inviting lighting to unify these disparate settings. The production, brought to life through the creative vision of Droga5 ANZ, part of Accenture Song, and 3&7, leans into a cinematic aesthetic that prioritizes emotional resonance over flashy technical displays. With a nuanced score provided by Sonar Music, the piece avoids typical industry tropes to deliver a grounded, relatable message about lifelong learning. This commercial stands as a testament to the idea that technology is not merely a utility but a catalyst for community, proving that with the right tools, there is always a way to connect, learn, and grow regardless of age.
Optus · There’s Always a Way 60"
In the latest telecommunications campaign for Optus, titled There’s Always a Way, the brand masterfully leans into the profound intersection of human connection and modern technology. Moving away from cold, technical product specs, the narrative centers on an elderly woman navigating a digital coaching tutorial on her smartphone from the comfort of her home. The project, brought to life through a collaboration with creative partners at Droga5 ANZ and production house 3&7, utilizes a warm, naturalistic aesthetic that emphasizes the intimacy of the moment. Captured with a cinematic approach, the lighting mimics soft afternoon sun filtering through a window, elevating the domestic setting into a poignant character study. By focusing on the quiet determination of the protagonist as she engages with basketball training, the commercial grounds Optus in a relatable lifestyle context that feels both authentic and aspirational. The atmospheric sound design, crafted by Sonar Music, hums with a gentle resonance that punctuates the quiet intensity of the scene. This live-action technique reinforces the brand’s promise that connectivity acts as a bridge for personal growth and continued learning at any stage of life. The resulting work stands as a testament to the power of thoughtful storytelling in the technology sector, proving that even the most sophisticated digital tools are best understood through the lens of human experience.
Optus · There’s Always a Way 15" (1/3)
In the latest installment of the There is Always a Way campaign, telecommunications giant Optus delivers a poignant slice-of-life narrative that bridges the gap between technology and human connection. The fifteen-second spot captures an elderly woman in a dimly lit, cozy bedroom, finding profound engagement with the world of basketball through her smartphone. By framing her digital interaction as a playful and spirited endeavor, the film avoids the trope of tech-averse seniors, instead highlighting the empowerment inherent in seamless connectivity. The production leans into a warm, inviting color palette that transforms a domestic space into a cinematic setting, grounding the high-tech message in a lived-in, relatable reality. Executed by the creative team at Droga5 ANZ, part of Accenture Song, the spot benefits from the tactile, live-action technique that makes the subject's concentrated focus feel both intimate and significant. With meticulous production oversight from 3&7 and an evocative soundscape from Sonar Music, the project successfully elevates a standard commercial brief into a thoughtful character study. This storytelling-focused approach demonstrates how modern digital support can facilitate genuine passions, turning a simple screen into a gateway for engagement. By prioritizing an authentic human moment over flashy graphics, the campaign cements the brand's commitment to accessibility, proving that technology is at its most effective when it serves the personal, everyday rhythms of its users.
Optus · There’s Always a Way 15" (2/3)
In their latest telecommunications campaign, There’s Always a Way, Optus leverages the emotional pull of community connection to highlight the expansive reach of their 5G network. The commercial leans into a documentary-style aesthetic, eschewing high-gloss polish for a raw, authentic feeling that resonates with a broad demographic. By pairing diverse young teenagers navigating a rural landscape with the serene presence of an elderly local, the narrative captures a fleeting, warm moment of intersection that reads as both grounded and optimistic. The execution utilizes a live-action technique marked by slow motion and bright, natural sunlight, which elevates the rural parkland setting into a soft, cinematic canvas. This creative direction, helmed by the team at Droga5 ANZ and part of Accenture Song, effectively bridges the gap between technical infrastructure and everyday lifestyle experiences. Production house 3&7 grounds the visuals in reality, while the soundscape curated by Sonar Music emphasizes the underlying sense of accessibility and ease. Rather than focusing purely on data speeds or hardware, the spot emphasizes the reliability of the Optus promise, positioning the brand as a consistent companion in the lives of its users. This focus on human interaction underscores the brand’s positioning in the technology sector, proving that even in remote environments, high-speed connectivity remains a bridge for community building and shared experience.
Optus · There’s Always a Way 15" (3/3)
In the latest installment of the Optus There’s Always a Way campaign, the brand leans into a narrative of community connection, skillfully bridging the gap between generations through the shared language of sport. This 15-second commercial, crafted with the help of Droga5 ANZ and Accenture Song, captures an intimate, instructional moment on an indoor basketball court where an elderly woman mentors a group of teenage athletes. The creative team utilizes a warm, cinematic live-action technique that makes the gym setting feel both grounded and inviting, moving away from hyper-polished advertising tropes to favor a more authentic, documentary-style approach to lifestyle storytelling. By focusing on the quiet patience of the mentor and the focused attention of the Flying Foxes players, the spot reinforces the brand's commitment to reliability and human-centric technology in a telecommunications landscape that often feels cold or impersonal. With production led by 3&7 and a carefully curated soundscape from Sonar Music, the film feels both purposeful and grounded, perfectly encapsulating the spirit of resilience and community support. The aesthetic choice to utilize high-key, warm lighting further emphasizes the accessibility of the Optus narrative, ensuring the message of finding a way forward resonates with a broad audience while maintaining a distinct visual identity that feels both contemporary and profoundly human.
Optus · There’s Always a Way 6"
In the latest iteration of the Optus There’s Always a Way campaign, the telecommunications giant leans into a narrative of mentorship and forward momentum. This six-second spot captures an elderly woman in a vibrant teal windbreaker, purposefully guiding a group of young basketball players through a school hallway. By utilizing a live-action technique and deliberate slow motion, the production emphasizes the rhythmic, synchronized energy of the youthful team as they move toward their next challenge. The cinematography prioritizes a cinematic feel, relying on soft, natural indoor lighting to ground the commercial in a relatable, authentic reality rather than a high-gloss studio aesthetic. With creative vision provided by Droga5 ANZ, part of Accenture Song, the spot serves as a masterclass in concise visual storytelling within the technology sector. The partnership with 3&7 for production and Sonar Music for the sonic landscape ensures that the brevity of the format remains impactful and emotionally resonant. By centering the woman as a steady guide, the work effectively channels the brand message that connectivity and support are foundational, regardless of the pace of life. This lifestyle-focused creative showcases how a singular, well-composed moment can carry the weight of a larger, more complex organizational narrative while remaining perfectly accessible to a mass audience.
Optus, Samsung · Foldable Z series
In a punchy fusion of mobile technology and high-energy sports marketing, the Optus x Samsung collaboration for the Foldable Z series campaign effectively captures the evolution of consumer electronics through vibrant, motion-led storytelling. The creative execution pivots around the Samsung Galaxy Z Fold8 Ultra, utilizing fluid animation to bridge the gap between the device’s hardware capabilities and the immersive experience of live sports. By showcasing a soccer match unfolding across the internal display, the creative team centers the narrative on the sheer versatility of the foldable form factor. The project leans into a bold, high-contrast aesthetic, defined by a saturated teal backdrop that allows crisp yellow and white typography to pop, ensuring that promotional messaging regarding SIM plan savings remains legible and central to the viewer experience. This commercial spot relies on dynamic motion graphics to transition seamlessly between the closed and open states of the device, effectively grounding the technical specs in a lifestyle context. By floating graphic elements like soccer balls against the screen’s interface, the production team delivers a polished, modern visual language that emphasizes the device as a portal for entertainment. The result is a concise, high-impact digital advertisement that aligns the technical sophistication of Samsung’s flagship technology with the reliable, service-oriented brand identity of Optus, proving that even short-form video can achieve a sophisticated and cohesive brand narrative.
Optus · Smart Move
Optus showcases its Smart Move campaign through an immersive holographic installation placed within a high-traffic retail environment. The project leverages live-action technique and drone footage to capture the interaction between shoppers and the rotating 3D visual display. Positioned in a shopping mall, the installation features dynamic animations highlighting mobile devices and current promotional offers. The visual execution focuses on the intersection of consumer technology and large-scale public displays.
Optus · Smart Move - Android
Optus highlights their end-of-financial-year smart deals in this commercial campaign for Android mobile devices. The spot centers on promotional messaging, utilizing motion graphics to transition from a vibrant, minimalist setting to a series of clear product showcases. Throughout the piece, the visual execution remains focused on retail utility, pairing sharp brand colors with clean typography to present smartphone models and offer details. The project leans into a minimalist aesthetic to maintain readability for the featured promotional content.
Optus · We're On It - Human Support
Optus highlights its 24/7 human tech support offering through this digital commercial, part of the wider 'We Are On It' campaign. The creative centers on a simulated chat interface, utilizing clean graphic design to mirror a typical user support query. The execution relies on motion graphics and crisp typography set against a bold, teal corporate backdrop. By focusing on the accessibility of human assistance, the asset leans into direct, functional messaging within the telecommunications sector.
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