Optus
Donate Your Data
Brand
ProjectDonate Your Data
Date
Dec 2024
Description
Optus highlights its Donate Your Data initiative through this energetic animated film, which visualises the project's community impact. The narrative follows a group of children and fantastical blue creatures as they navigate a lush, grassy mountain meadow. The production by All Of Us Here leans into a vibrant hand-drawn aesthetic, utilising rich textures and a playful 1980s-inspired visual language. The animation incorporates 3D render and CGI techniques to bring the scenic landscape and whimsical characters to life.
Style
Artistic, Horizontal, playful, Warm, 1980s
Techniques
Animation, 3D render / CGI
Industries
Telecommunications
Color
Forest Green
Sky Blue
Navy
Background
Mountain
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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