Optus: Donate Your Data
Brand
Date
Dec 2024
Description
Optus highlights its Donate Your Data initiative through this energetic animated film. The project leans into a playful aesthetic, combining a hand-drawn feel with 3D render and CGI techniques to create a vibrant, whimsical landscape. Following a group of children and fantastical blue creatures across a lush meadow, the spot establishes a bright, high-energy tone. Production duties were handled by All Of Us Here.
Style
Artistic, Horizontal, playful, Warm, 1980s
Techniques
Animation, 3D render / CGI
Industries
Color
Forest Green
Sky Blue
Navy
Background
Mountain
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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