Optus: Smart Move
Brand
Date
Jul 2026
Description
Optus showcases its Smart Move campaign through an immersive holographic installation placed within a high-traffic retail environment. The project leverages live-action technique and drone footage to capture the interaction between shoppers and the rotating 3D visual display. Positioned in a shopping mall, the installation features dynamic animations highlighting mobile devices and current promotional offers. The visual execution focuses on the intersection of consumer technology and large-scale public displays.
Style
Horizontal, Commercial, Action, Clean
Techniques
Drone footage
Industries
Telecommunications
Background
Shopping Mall
Context
Advertising Campaign, Social Media / Short Form Video
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