Optus
Smart Move
Brand
ProjectSmart Move
Date
Jul 2026
Description
Optus rolls out its 'Smart Move' campaign through a large-scale holographic installation positioned within a retail environment. The project centers on a rotating, central sphere that broadcasts 3D animations and promotional graphics for EOFY incentives, focusing on hardware like smartphones and tablets. The execution utilizes live-action technique and drone footage to capture the scale of the display and its interaction with the shopping mall audience. The visual language remains clean, grounding the high-tech installation within a busy, high-traffic commercial space.
Style
Horizontal, Commercial, Action, Clean
Techniques
Drone footage
Industries
Telecommunications
Background
Shopping Mall
Context
Advertising Campaign, Social Media / Short Form Video
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