OGX

OGX · Mansplaining

The 'Mansplaining' commercial for haircare brand OGX features a direct-to-camera narrative set within a domestic bathroom environment. The production utilizes live-action techniques to frame the interaction between talent in a bright, clean space accented by teal herringbone tiling. The project was developed by agency Havas New York. The campaign focuses on product visibility and situational dialogue within the beauty category.

OGX · Hairsplaining

OGX presents Hairsplaining, a beauty advertising campaign centered on a direct-to-camera dialogue within a residential bathroom setting. The commercial utilizes live-action technique to highlight product interaction, defined by a bright, clean aesthetic and a distinct teal chevron-patterned interior. The production, supported by Imposter, captures the interaction between a man and woman in a domestic environment. The spot utilizes natural lighting to frame the subject holding the red shampoo bottle.

OGX · The Fixer Straightener Sizzle