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OGX: Mansplaining

Brand
Date

Jan 2026

Description

The 'Mansplaining' commercial for haircare brand OGX features a direct-to-camera narrative set within a domestic bathroom environment. The production utilizes live-action techniques to frame the interaction between talent in a bright, clean space accented by teal herringbone tiling. The project was developed by agency Havas New York. The campaign focuses on product visibility and situational dialogue within the beauty category.

Style

Horizontal, Commercial, Clean

Industries
Color
Pure White
Crimson
Petrol Blue
Background

Bathroom

Context

TVC / TV Commercial

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