OGX presents Hairsplaining, a beauty advertising campaign centered on a direct-to-camera dialogue within a residential bathroom setting. The commercial utilizes live-action technique to highlight product interaction, defined by a bright, clean aesthetic and a distinct teal chevron-patterned interior.
The production, supported by Imposter, captures the interaction between a man and woman in a domestic environment. The spot utilizes natural lighting to frame the subject holding the red shampoo bottle.
