M&S

M&S · Love That

The M&S 'Love That' campaign presents a series of observational vignettes, capturing fleeting daily moments across diverse urban and domestic environments. The commercial video highlights everyday scenes, ranging from quiet indoor rituals to rhythmic street-side interactions. Directed through the lens of Maximilian Pittner as Director of Photography, the project utilizes a clean, live-action technique and soft natural lighting to frame its subjects. The production, supported by SMUGGLER and creative agency Mother, maintains a grounded aesthetic through the work of production designer Max Randall. Post-production and VFX were handled by Black Kite Studios, completing the narrative focus on relatable lifestyle sequences.

M&S · Spring 2025

M&S · Autumn Winter She's Back

M&S · Summer

M&S · M&S x Tom Kerridge Kitchenware

M&S · M&S with Tom Kerridge “Homeware”

M&S showcases its latest homeware and cookware collection in this collaborative campaign featuring chef Tom Kerridge. Set within the fast-paced environment of a professional restaurant kitchen, the film highlights the functional design of high-end cast-iron and stainless steel culinary tools. Produced by CHIEF with post-production by RASCAL, the project uses a live-action technique to capture the preparation of fresh ingredients. The visual execution leans into moody commercial lighting, emphasizing metallic textures and a clean, high-contrast aesthetic to frame the collection.

M&S · Farm to Foodhall with Tom Kerridge “Iberico Pork”

M&S follows chef Tom Kerridge as he visits rural southern Spain in this Farm to Foodhall brand film, tracing the origins of Iberico pork. The narrative moves from sweeping aerial drone footage of the landscape to the intimate reality of the production process on-site with local farmer Ruben Naranjo. The film leans into a cinematic visual language, utilizing warm golden hour lighting to document the grazing herds and the surrounding agricultural environment. Production was handled by CHIEF., with post-production and VFX provided by RASCAL.

M&S · Convenience October Chinese

M&S · Convenience October Chinese

M&S · Summer Food

M&S, Olivia von Halle · Project Overboard

M&S · Farm To Foodhall