Movado
Featured Movado projects
This week's top Movado projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Movado · The Curve Collection
For The Curve Collection, Movado leans into a masterclass of editorial minimalism, defining the intersection of contemporary jewellery and high-end fashion through a series of striking, focused portraits. Photographer Andrew Yee orchestrates a visual narrative that centers on precision and texture, utilizing studio strobe lighting to elevate the metallic luster of the brand’s signature timepieces and stacked accessories. The campaign eschews the noise of traditional advertising, opting instead for a deliberate, clean aesthetic that allows the craftsmanship of the gold and silver pieces to take precedence. The styling, curated by Fashion Editor Erin McSherry, masterfully blends mixed-metal tones and structured garments, creating a sophisticated dialogue between the models' poise and the architectural elements of the watch designs. With expert hair styling by Keith Carpenter and precise makeup artistry by Walter Obal, the portraits capture a diverse range of expressions, from the moody, chiaroscuro-inspired intensity of the low-key shots to the vibrant, candid joy of the natural light portraits. By pairing these refined accessories with minimalist backdrops, the project ensures that the viewer’s eye is drawn naturally to the intricate details of the collection. It is a cohesive, elegant exploration of identity and adornment, proving that in the world of luxury, the most powerful statements are often those delivered with the greatest clarity and intent.
Project Movado · Fall 2025 Ad Campaign
Movado’s Fall 2025 ad campaign redefines the intersection of horology and high fashion by stripping away the noise to focus on the quiet power of personal style. Under the creative direction of Robert Lussier and Stuart Winecoff, the project leans into a sophisticated editorial aesthetic that centers on the refined elegance of the brand’s timepieces. Captured through a masterfully executed series of portraits, the campaign features an ensemble cast including Julianne Moore, Jessica Alba, and Ludacris, each framed in environments that balance minimalist warmth with sharp, intentional structure. Whether utilizing the soft, even diffusion of studio strobe lighting or the rhythmic, high-contrast shadows created by natural light, the photography remains deeply committed to a clean, commercial portrait style. Stylist George Cortina ensures that the wardrobe choices provide a seamless, monochromatic foundation, allowing the metallic sheen of the watches to serve as the definitive focal point of every composition. By marrying these high-profile figures with a restrained color palette and precise, rhythmic framing, the campaign reads as a modern manifesto for timeless luxury. This collection of images succeeds by prioritizing the tactile nature of its subject matter, ensuring the craftsmanship of the gold and silver watches is never overshadowed, but rather integrated as an essential, elegant component of the wearer’s deliberate personal identity.
Project Movado · Movado Always In Motion 2025 Campaign
The Movado Always In Motion 2025 campaign presents a series of portrait-led visuals for the jewellery and fashion brand. Featuring a diverse cast including Jessica Alba, Julianne Moore, and Ludacris, the campaign employs clean studio aesthetics and natural light to focus on the interplay between horology and personal style. Photographed and directed by Stuart Winecoff, the project leans into polished commercial portraiture with creative direction by Robert Lussier. The imagery features refined styling by George Cortina, with movement direction from Stephen Galloway to capture the subjects in deliberate, poised states. The campaign utilizes vertical framing and soft light to emphasize the textures of the apparel and the metallic details of the watch collections.
Project Movado · Fall 2024 Ad Campaign
For the Movado Fall 2024 campaign, the brand leans into an aesthetic of editorial minimalism to spotlight its latest collection of luxury horology. Under the creative direction of Robert Lussier and the agency partnership of The Style Council, the campaign trades elaborate set design for a stark, high-key white background, allowing the subjects and their timepieces to command the frame. Photographers and directors Mert Alas and Marcus Piggott employ precise studio strobe techniques to capture a diverse ensemble of ambassadors, including Julianne Moore, Ludacris, Christian McCaffrey, Jessica Alba, and Tyrese Haliburton. The imagery emphasizes movement and athletic precision, with stylist Mel Ottenberg opting for a wardrobe of denim, tailored blazers, and ribbed tanks that provide a grounded contrast to the metallic luster of the watches. By focusing on direct gazes and dynamic poses, the campaign channels a contemporary commercial energy that feels both polished and accessible. The execution, supported by movement director Stephen Galloway, successfully synthesizes high-fashion photography with the brand's core values, resulting in a clean, visual narrative that reinforces Movado as an essential accessory for modern life. The consistent use of high-key lighting across all portraits ensures that every timepiece remains the focal point, underscoring the brand's commitment to clean design and functional luxury.
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