Mirá
Featured Mirá projects
This week's top Mirá projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Mirá · Brand Identity
Mirá establishes a cohesive brand identity for the music and entertainment sector, synthesizing high-energy live performance documentation with precise graphic design. The project spans visual outputs for social media, digital out-of-home displays, and concert poster design, anchored by a distinct typographic system featuring both English and Arabic script. Developed by ZAINA, the visual language balances a gritty, atmospheric aesthetic with clean, geometric branding. The design suite leverages high-contrast color palettes—ranging from neon accents to warm, monochromatic tones—to translate the energy of live events into digital and print formats. Techniques such as motion graphics and analogue-inspired film textures provide a visual framework for promoting international touring acts and musical performances.
Mirá · Brand Identity
ESTUDIO CRU developed a comprehensive brand identity for Mirá, a project rooted in the food and beverage industry. The visual system integrates modernist typography with bold, abstract graphic icons and Japanese characters, establishing a cohesive aesthetic across various collateral and touchpoints. The project features a clean, minimalist design language that spans print layouts, menu cards, and packaging. The execution incorporates artistic vector illustrations and structured typography, set against a restrained palette of earthy tones and high-contrast blacks. Photographic assets highlight the brand's tactile quality, utilising natural light to showcase culinary preparation and interior cafe scenes. The overall visual identity serves to ground the brand through consistent graphic design and editorial-style product presentation.
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