Mirá

Jul 2025

Mirá’s brand identity project translates the visceral energy of live music into a cohesive visual language. Designed by ZAINA, the project spans a multi-platform rollout that includes concert posters, motion-led social media content, and digital promotional displays. The aesthetic balances clean, modern typography—frequently incorporating bilingual English and Arabic script—against raw, atmospheric performance footage. The identity makes frequent use of high-contrast palettes, utilizing both a vibrant, neon-inflected digital look and a grainy, monochrome approach that channels the grit of concert settings. By layering geometric logos over live-action concert photography, the design system anchors the brand within the music and entertainment sector. The execution emphasizes a flexible graphic hierarchy suitable for both large-format print and vertical social storytelling.

Horizontal, Commercial

Music