Mirá: Brand Identity

Jul 2025

Mirá establishes a cohesive brand identity for the music and entertainment sector, synthesizing high-energy live performance documentation with precise graphic design. The project spans visual outputs for social media, digital out-of-home displays, and concert poster design, anchored by a distinct typographic system featuring both English and Arabic script. Developed by ZAINA, the visual language balances a gritty, atmospheric aesthetic with clean, geometric branding. The design suite leverages high-contrast color palettes—ranging from neon accents to warm, monochromatic tones—to translate the energy of live events into digital and print formats. Techniques such as motion graphics and analogue-inspired film textures provide a visual framework for promoting international touring acts and musical performances.

Horizontal, Commercial