Mirá
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2025
Description
This brand identity project for Mirá establishes a cohesive visual system across print, digital, and environmental touchpoints. Led by ESTUDIO CRU, the project leans into a minimalist aesthetic, utilizing bold sans-serif typography alongside Japanese characters to anchor the culinary brand. The visual language integrates abstract geometric shapes and a restrained palette of earthy tones, deep blacks, and soft whites. Throughout the campaign, natural light highlights the tactile qualities of paper packaging and culinary textures, reinforcing a clean, modern commercial style through deliberate graphic design and live-action techniques.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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