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Mirá: Brand Identity

Brand
Mirá
Date

Aug 2025

Description

ESTUDIO CRU developed a comprehensive brand identity for Mirá, a project rooted in the food and beverage industry. The visual system integrates modernist typography with bold, abstract graphic icons and Japanese characters, establishing a cohesive aesthetic across various collateral and touchpoints. The project features a clean, minimalist design language that spans print layouts, menu cards, and packaging. The execution incorporates artistic vector illustrations and structured typography, set against a restrained palette of earthy tones and high-contrast blacks. Photographic assets highlight the brand's tactile quality, utilising natural light to showcase culinary preparation and interior cafe scenes. The overall visual identity serves to ground the brand through consistent graphic design and editorial-style product presentation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color
Jet Black
Context

Advertising Campaign

Associated creatives

ESTUDIO CRU
ESTUDIO CRUGraphic Design
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