McVitie's

McVitie's · McVitie's - The Original (Demo Only)

McVitie’s showcases the production process behind The Original in this dynamic commercial. The film highlights the large-scale craftsmanship of biscuit manufacturing, utilizing high-speed motion to capture the movement of raw ingredients and the baking process. The project leans into cinematic lighting and precise colour grading, contrasting warm golden browns with cool blue tones against metallic industrial backdrops. Conceived by agency TBWA\ with production handled by Rush and 360FX, the work emphasizes the rhythm and scale of the bakery floor through a detailed live-action lens.

McVitie's · Kittens

McVitie's presents 'Kittens,' a commercial spot centered on a lighthearted breakroom scenario. The narrative features healthcare professionals discovering a surprise within a packet of Digestives, focusing on the playful interaction between the subjects and the kittens. Produced by Stink Films, the piece utilizes live-action technique to achieve a clean and bright aesthetic. The production highlights a heartwarming atmosphere, capturing the reactions of the cast through a series of intentional, high-clarity compositions.

McVitie's · More than a Biscuit’

McVitie's · 100 Years- Sliced

McVitie's · Social 10s

McVitie's · 100 Years- Phones

McVitie's · Dare To Dunk