McVitie's
McVitie's - The Original (Demo Only)
Brand
Date
Jan 2025
Description
This commercial for McVitie’s The Original highlights the large-scale production process behind the brand’s biscuit manufacturing. The film moves through a series of technical sequences, focusing on raw ingredients like flour and grain before transitioning to the automated movement of dough along a conveyor belt. Produced by Rush with production services from 360FX, the work utilizes high-speed motion to capture the industrial scale of the bakery floor. The aesthetic leans into cinematic lighting and a high-contrast palette, juxtaposing the warm golden tones of baked goods against the cool, industrial textures of the machinery.
Style
Horizontal, Cinematic, Warm
Techniques
High-speed / freeze
Industries
CPG / Packaged Food
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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