McVitie's: McVitie's - The Original (Demo Only)
Brand
Date
Jan 2025
Description
McVitie’s showcases the production process behind The Original in this dynamic commercial. The film highlights the large-scale craftsmanship of biscuit manufacturing, utilizing high-speed motion to capture the movement of raw ingredients and the baking process. The project leans into cinematic lighting and precise colour grading, contrasting warm golden browns with cool blue tones against metallic industrial backdrops. Conceived by agency TBWA\ with production handled by Rush and 360FX, the work emphasizes the rhythm and scale of the bakery floor through a detailed live-action lens.
Style
Horizontal, Cinematic, Warm
Techniques
High-speed / freeze
Industries
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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