McVitie's

Kittens

Brand

Date

Jan 2025

Description

McVitie’s latest commercial spot, titled Kittens, centers on a playful narrative set within a bright, functional breakroom. The film follows a group of healthcare professionals who discover an unexpected surprise when opening a packet of McVitie’s Digestives. Produced by Stink Films, the piece relies on live-action technique and clean, bright interior lighting to capture the interaction between the staff and the kittens. The commercial utilizes a horizontal format to lean into its lighthearted, character-driven story.

Style

Horizontal, Commercial, playful, Clean

Industries

CPG / Packaged Food

Color

Navy

Beige

Charcoal

Background

Office

Context

TVC / TV Commercial