Mars

Mars · Maltesers Duos

In this spirited commercial for Maltesers Duos, Mars leans into the relatable, authentic energy of friendship to drive brand connection within the competitive CPG and packaged food industry. The campaign eschews polished artifice in favor of a candid, lived-in aesthetic, capturing two friends navigating the chaotic yet cozy ritual of preparing for a night out. By utilizing a live-action technique, the narrative finds its rhythm in the unscripted joy of shared moments, moving away from traditional product-centric advertising to embrace a genuine lifestyle perspective. The visual language—defined by warm, inviting lighting and a soft pastel-pink color palette—grounds the action in an intimate bedroom setting, making the product feel like a natural participant in the conversation rather than a prop. Creative direction from T&P Australia ensures the pacing feels breezy and lighthearted, while the production team at Photoplay successfully maneuvers the delicate balance between performative fun and genuine connection. With casting by Byrne Creative Casting and an immersive soundscape curated by Sonar Music, the piece effectively communicates the playful indulgence central to the Maltesers brand identity. By prioritizing the chemistry between the talent over overt selling points, the work positions the snack as the ultimate companion for low-stakes social bonding, proving that a focus on human behavior remains the most effective strategy for modern beverage and food marketing.

Mars · IAMS Presents: Waylon

Mars brings the IAMS brand to life in this commercial spot, Waylon. The production features a large-scale inflatable dog navigating an urban landscape, blending into the surrounding city life. The project leans into a cinematic, live-action technique, utilizing warm natural daylight to ground the surreal subject matter within a realistic city environment. The visual narrative centres on the interaction between the oversized character and passersby on the street. The campaign was developed by agency adam&eveDDB, with production support provided by a wide-reaching team including Biscuit Filmworks, King Henry, and adam&eveStudios. VFX and post-production work were managed by Absolute, while Soundtree and 750mph oversaw the audio and music production.

Mars · Twixmas

The Mars Twixmas campaign highlights the post-Christmas festive period through a humorous, live-action commercial spot. Set in a domestic living room, the narrative follows two individuals engaged in lighthearted dialogue amidst holiday-themed décor. The production utilizes warm interior lighting and playful graphic overlays to establish a cozy, approachable tone. The creative direction for the campaign was handled by T&Pm, with media strategy supported by Essence Mediacom and PR efforts from Ketchum PR and Born Social.

Mars · Multi-channel campaign with weather-targeting and day-parting