Mars: Twixmas
Brand
Date
Dec 2024
Description
The Mars Twixmas campaign highlights the post-Christmas festive period through a humorous, live-action commercial spot. Set in a domestic living room, the narrative follows two individuals engaged in lighthearted dialogue amidst holiday-themed décor. The production utilizes warm interior lighting and playful graphic overlays to establish a cozy, approachable tone. The creative direction for the campaign was handled by T&Pm, with media strategy supported by Essence Mediacom and PR efforts from Ketchum PR and Born Social.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Color
Burgundy
Cream
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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