Mars
IAMS Presents: Waylon
Brand
ProjectIAMS Presents: Waylon
Date
Nov 2024
Description
Mars brings the IAMS brand to life in this campaign titled 'Waylon,' which follows a giant inflatable dog navigating an urban landscape. The project captures the interaction between the oversized pet and bustling city life, utilizing live-action techniques to integrate the spectacle into a realistic environment. With creative direction from adam&eveDDB, the production features a warm, cinematic aesthetic that prioritizes clean visual compositions. The project involved a cross-functional team, with production handled by Biscuit Filmworks, King Henry, Aardvark Studios, and Joint, while Soundtree and 750mph managed the soundscape.
Style
Horizontal, Cinematic, Warm, Clean
Industries
CPG / Packaged Food
Color
Pure White
Chocolate
Forest Green
Background
Street
Context
TVC / TV Commercial
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