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Mars: IAMS Presents: Waylon

Brand
Mars
Date

Nov 2024

Description

Mars brings the IAMS brand to life in this commercial spot, Waylon. The production features a large-scale inflatable dog navigating an urban landscape, blending into the surrounding city life. The project leans into a cinematic, live-action technique, utilizing warm natural daylight to ground the surreal subject matter within a realistic city environment. The visual narrative centres on the interaction between the oversized character and passersby on the street. The campaign was developed by agency adam&eveDDB, with production support provided by a wide-reaching team including Biscuit Filmworks, King Henry, and adam&eveStudios. VFX and post-production work were managed by Absolute, while Soundtree and 750mph oversaw the audio and music production.

Style

Horizontal, Cinematic, Warm, Clean

Industries
CPG / Packaged Food
Color
Pure White
Chocolate
Forest Green
Background

Street

Context

TVC / TV Commercial

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