Marella

Marella · Fall-Winter 2026 Campaign

Marella leans into a sophisticated, high-fashion aesthetic for their Fall-Winter 2026 campaign, striking a delicate balance between avant-garde tailoring and timeless elegance. By challenging traditional sartorial norms, the brand presents a vision of modern femininity that feels both intentional and profoundly composed. At the heart of this designer fashion narrative is supermodel Irina Shayk, whose presence anchors the collection with an undeniable editorial gaze. The imagery utilizes soft lighting to emphasize structural silhouettes, most notably a tailored black blazer worn with an unconventional reverse orientation. This choice pushes the boundaries of standard apparel, allowing the interplay of light and shadow to define the composition against a seamless grey backdrop. Photographer Mark Kean captures this tension with precision, utilizing a refined beauty light to highlight textural details, while stylist Alexandra Carl elevates the ensemble through deliberate, minimalist styling. The resulting visuals are characterized by a sensual, high-end commercial polish that respects the heritage of the house while introducing a contemporary edge. By eschewing over-saturated elements in favor of muted tones and architectural focus, the campaign reads as an exercise in intentional minimalism. This series serves as a powerful statement on the fluidity of garment wear, ensuring that every frame resonates with a clear, elevated narrative voice that speaks directly to the current appetite for curated, elevated fashion storytelling.

Marella · Summer 2026 Ad Campaign

Set against the sun-drenched, rugged beauty of Praiano, Italy, the Marella Summer 2026 ad campaign masterfully blends high-end luxury fashion with an effortless Mediterranean lifestyle. Captured by photographer Carin Backoff, the editorial imagery leans into a crisp, cinematic aesthetic, utilizing natural light to accentuate the textures of both the garments and the dramatic, rocky coastal landscape of the Amalfi Coast. Under the creative direction of Santiago Morayta and Robert Lussier, the campaign captures model Mariam De Vinzelle in a series of compositions that range from intimate, sun-kissed portraits to expansive, high-contrast lifestyle shots. Stylist Margherita Moro curates a look that marries sharp, tailored blazers with fluid, sheer fabrics and statement gold-toned accessories, creating a cohesive visual narrative that feels both sophisticated and inherently breezy. The series makes extensive use of the unique architecture of Casa Privata, where the raw, grey stone surfaces and shimmering blue sea provide a tactile backdrop for the season’s structured handbags and signature prints. By focusing on organic textures and dynamic, wind-swept silhouettes, the campaign succeeds as a quintessential luxury fashion house showcase that prioritizes elegance and refined visual storytelling, effectively bridging the gap between high-fashion editorial polish and the relaxed, sun-drenched allure of a Mediterranean summer.

Marella · Marella Monochrome S/S 26

The Marella Monochrome S/S 26 campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place a sharp, singular focus on the architectural precision of the collection. Photographed by Mattia Savio, the series leans into a refined, high-fashion aesthetic that prioritizes the interplay between light and form. The imagery captures model Maria Tomaszewska in a series of poised, deliberate configurations, seated in contemporary tubular steel seating that complements the clean, structured lines of the garments. By utilizing natural light to accentuate the subtle textured sheen of the muted taupe midi dresses, the campaign successfully elevates everyday wear into a cohesive, aspirational narrative. The backdrop of grey and white marble panels provides a neutral, sophisticated stage that allows the focus to remain firmly on the intricate fabric flower details and the fluidity of the silhouettes. Every frame reflects a commitment to understated luxury, where the composition is balanced to evoke a sense of quiet power. Through this deliberate approach to portrait photography, the project manages to capture the essence of the luxury fashion house, blending a contemporary lifestyle sensibility with the polish of a traditional editorial feature. The final result is a study in tonal harmony that feels both timeless and deeply rooted in the seasonal requirements of modern fashion storytelling.

Marella · Marella Monochrome S/S 2026

The Marella Monochrome S/S 2026 campaign captures a masterclass in modern luxury fashion, stripping away the unnecessary to focus entirely on the interplay of texture, silhouette, and hue. Photographer Mattia Savio leans into a rigorous minimalist aesthetic, utilizing a restrained palette of muted browns, olives, and crisp whites to anchor the collection's sophisticated narrative. By setting model Maria Tomaszewska against a series of pale, marble-patterned backdrops, the imagery avoids external noise, allowing the deliberate craftsmanship of the garments—from subtle chevron-ribbed knits to delicate fabric rose appliqués—to take center stage. The execution blends editorial precision with a relaxed, lifestyle sensibility, often employing soft natural light to enhance the sheen of satin or the structure of tailored blazers. Whether through the inclusion of high-contrast studio strobe lighting or the quiet introspection found in the portraiture, the project feels both timeless and grounded in contemporary luxury. By focusing on monochromatic layering, the collaboration succeeds in defining a look that is inherently elevated yet accessible. This fashion editorial functions as a study in poise, where the synergy between professional art direction and clean, architectural composition creates a cohesive visual identity for the season, reinforcing Marella as a label synonymous with elevated, effortless style and purposeful design.

Marella · Marella S/S 2026 Campaign

The Marella S/S 2026 campaign captures the quintessential essence of Mediterranean luxury fashion by leaning into the raw, unadorned beauty of the sea. Photographer Carin Backoff masterfully documents a sense of quietude through an editorial lens, moving away from high-gloss artifice to embrace a more authentic, lifestyle-oriented narrative. By utilizing natural light as a primary tool, the imagery highlights the interplay between the crisp, structural white garments and the deep, saturated blues of the ocean, creating a visual harmony that feels both aspirational and grounded. Model Mariam de Vinzelle embodies this serene aesthetic, her contemplative expressions and wind-swept hair perfectly grounding the campaign in a moment of calm. With direction from Robert Lussier, the visuals prioritize fluid, organic movement, allowing the textures of the clothing to stand out against the backdrop of sparkling tides and blurred rock formations. The work feels like a masterclass in modern commercial photography, where subtle lens flares and the rhythmic composition of each frame work in concert to evoke the heat and freedom of the summer season. By stripping away extraneous noise, the team creates a tactile, immersive experience that speaks volumes about the brand’s refined identity while remaining anchored in the raw, elemental energy of the seaside environment.

Marella · Marella Fall-Winter 2025 Capsule

Stella Maxwell, Marella · Fall 2025 Ad Campaign

For the Marella Fall 2025 ad campaign, photographer Zoey Grossman and creative director Donald Schneider orchestrate a masterclass in urban sophistication. Featuring the captivating Stella Maxwell, the campaign leans into the interplay between structured architectural forms and the tactile elegance of high-end fabrics. Set against the iconic backdrop of The Hollywood Roosevelt, the imagery captures a series of editorial lifestyle portraits that masterfully utilize natural light to emphasize both the grit of the cityscape and the refined silhouettes of the collection. Whether Maxwell is framed against the geometric, skeletal white signage of a rooftop or leaning into the semi-transparent reflections of glass, the compositions offer a sharp, graphic quality that feels both contemporary and timeless. With styling by Margherita Moro, the project seamlessly integrates luxe textiles—from heavy leather trench coats and tailored blazers to delicate silk slip dresses—into a cohesive, high-fashion narrative. The technical execution favors crisp, high-contrast shadows and clean lines, creating a visual rhythm that balances the metropolitan bustle of Los Angeles with a sense of effortless, curated stillness. By expertly layering texture and light, the campaign successfully elevates the brand’s commercial vision, resulting in a series of images that feel like an authentic, elevated study in modern luxury fashion.