MAPP MTL
Featured MAPP MTL projects
This week's top MAPP MTL projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project MAPP MTL · Brand Identity
The brand identity developed for MAPP MTL serves as a masterclass in modern, graphic communication within the competitive landscape of Festivals & Events. By leaning into a high-contrast aesthetic that bridges the digital and physical worlds, the creative team at Demande Spéciale has established a visual language that feels both immediate and timeless. The project utilizes a bold, geometric framework anchored by crisp sans-serif typography, which cuts through the noise of urban environments with intentionality and precision. Central to the system are vibrant, multi-tonal gradients that transition seamlessly from hot pinks to deep cyans, creating a luminous, digital-inspired energy that contrasts sharply against dark, moody backgrounds. The execution relies heavily on vector precision and intentional minimalist typography to maintain a structured, yet fluid hierarchy across a variety of touchpoints, from wheat-pasted street signage to interior exhibition posters. By integrating live-action techniques, the project captures the tactile nature of environmental branding, grounding its surreal color palettes within raw, industrial settings. This holistic approach to graphic design ensures the festival remains visually distinct while honoring its identity as a hub for collective imagination. The result is a highly structured yet dynamic brand system that feels right at home on a weathered concrete wall or within a clean, gallery-like space, proving that thoughtful artistry remains the most effective form of communication.
Project MAPP MTL · Brand Identity
The MAPP MTL brand identity project showcases a comprehensive approach to festival design, blending typography with immersive environmental backdrops. Developed with graphic design by Demande Spéciale and captured through the lens of photographer Eliott Légaré, the project explores the interplay between printed materials and spatial staging. The collateral, featuring bold gradients and event-specific iconography, is presented against high-contrast, large-format landscape projections. These editorial visuals highlight the clean application of festival branding within a studio environment, utilizing natural light to emphasize the saturation and texture of the printed elements.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
